Our Product


We consider pre-reduced liquid indigo the most environmentally sustainable option available in the market to dye denim fabric blue. DenimBlu30 reduces the amount of chemicals, hydrosulphite and caustic soda required in the dyeing process significantly. It also allows savings of indigo, due to the efficient performance of the product.

Our Operations


Our workplace meets international quality, environment, health and safety standards. The production of DenimBlu30 is a zero discharge operation. Being part of our community, we understand our social responsibility and are engaging in fair practices, with respect to people and our environment.



Our products and operations meet international, environmental and social sustainability standards. Our certifications offer assurance to our customers about our commitment to sustainable practices, approved by independent third-parties.


"My jeans are the most sustainable item in my wardrobe. I wear them every day and wash them less frequently. They never get old or go out of style."


Peter Zinser, CEO


WHAT CAN we do as CONSUMErs?

Shopping for Denim


When shopping for denim, we have the ability to make conscious decisions in regard to what garments we purchase and which retailers/companies we support. We hold the power with our purchasing decisions impacting market demand and we can alter what garments, in what quantities, and at which rate they are being produced by manufacturers. Denim is inherently a slow fashion item, one that should be worn for years and only gets better the more we wear it. Researching the social and environmental sustainability of firms, as well as purchasing exclusively from these companies on fewer occasion can determine whether denim has an environmentally and human-friendly future.


Buy less!

Caring for Denim


Denim can be highly durable and can last a lifetime. The longevity of denim decreases due to the chosen resource-intensive after-care. The greatest environmental impact of denim derives from the home washing and drying by consumers. We frequently over-wash our clothes, contributing to 37% of the denim apparels carbon impact, as well as degrading their strength. This increases the environmental impact of denim apparel, and it also shortens their longevity and increases the necessity to purchase denim more frequently. Individuals who wash their denim apparel with cold water, line dry, and minimise their washing to every 10 wears instead of every 2 have the ability to reduce water and energy consumption by 80%.


If we no longer want to wear our denim item, we do not throw away our denim apparel. We resell it, donate it or repurpose it. Adequate consumer care will result in the item retaining its durability, allowing it to be recycled and fueling the shift away from linear production chains towards circular life cycles of products.


THE TEN PRINCIPLES OF THE UNITED NATIONS GLOBAL imPACT – BluConnection is committed to and carries out these principles.







3. Businesses should uphold the freedom of association and the effective cognition of the right to collective bargaining.


​4. Businesses should eliminate all forms of forced and compulsory labour.


​5. Businesses should abolish all child labour.


​6. Businesses should eliminate discrimination with respect to employment and occupation.



10. Businesses should work against corruption in all its forms, including extortion and bribery.

Human Rights


1. Businesses should support and respect the protection of internationally proclaimed human rights.


2. Businesses should make sure that they are not complicit in human rights abuses.




7. Businesses should support a precautionary approach to environmental challenges.


8. Businesses should undertake initiatives to promote greater environmental responsibility.


​9. Businesses should encourage the development and diffusion of environmentally friendly technologies.



We are an ISO-Certified company. We hold the ISO 45001:2018, ISO 14001:2015 and ISO 9001:2015 certifications.



we are committed to the following:


  • to provide internationally recognized Quality, Environmental and Occupational Health & Safety standards by complying with 10 UNGC principles.


  • to continually maintain and improve the integrated management system.


  • to adhere to the set specifications, contractual, regulatory and statutory requirements.


  •  to reduce waste and prevent environmental pollution.


  • to prevent ill-health and achieve and maintain zero incident/accident.


  • to provide adequate Quality, Environmental, Health & Safety training to all employees


  • to achieve the above objectives, measurable targets shall be set as identified by the managing director/director/departmental heads/managers and all other employees.



we are a multinational team of professionals with a shared passion for indigo and denim. we connect passionate and responsible minded people across countries and cultures who are committed to achieve business excellence.


with respect for our world’s limited resources we develop and strive for the best ecological and human friendly products and solutions.


we encourage creativity, ideas and entrepreneurial behaviour to provide internationally acknowledged quality products and services to be among the leading companies in our field of activity.


we are an independent company and rooted in reality. we refl ect and adapt in an ever changing world and we conclude based on facts and best knowledge. we voice our opinion if business ethics fail people and the environment.


the management is committed to continually improve and maintain its Integrated Management System (IMS), keeping up with the changing needs and requirements of these international standards by achieving/keeping/complying:


  • customer satisfaction
  • on-time delivery
  • zero discharge production
  • zero accident/incident
  • prevention of ill-health
  • the protection of our environment
  • with the relevant statutory and regulatory requirements.


to achieve the above policy, measurable targets shall be set as identified by the managing director/director/departmental heads /managers and all other employees.













460 alexandra road

mTower #25-06A

singapore 119963

tel: +65 6258 6035



 you find us here




general terms & conditions of purchase