our story

BluConnection Pte Ltd. was founded in 2009 by Peter Zinser, Alexander Bock and Andreas Mendel together with Matthias Ostertag. With years of professional experience working for various chemical and textile companies, we share a passion for indigo and denim, which ultimately led to the founding of BluConnection, 'people. passion. projects.'. The company is built on people who have mutual respect for one another, passionately pursuing their projects. These values are our motivation and keep us striving for success. One of the inventors of pre-reduced liquid indigo, Georg Schnitzer, also joined BluConnection, sharing our belief that our product DenimBlu30, hydrogenated, pre-reduced indigo is the best performing and most environmentally sustainable option to dye blue denim currently available in the market.

What began as a company of friends has grown over the years to a large network of people in relevant denim markets. The grit shown by our team - passion and perseverance for long term goals despite obstacles and disappointments - contributed significantly to our success. With DenimBlu30, BluConnection became one of the leading producers and suppliers of pre-reduced liquid indigo with a global reach. Our achievements as a company were acknowledged in 2020 and 2021, when we were recognised as one of Singapore's fastest-growing companies by The Straits Times. 'Moving Forward' outlines our business principles - integrity and reliability, clarity and content,  transparency and traceability - that have been with us from the beginning and define what we stand for. We have continuously put these principles into action, and continue to do so in the future.